What is the Loti AI and CMG Worldwide partnership about?

The Loti AI and CMG Worldwide partnership is aimed at protecting the likenesses and legacies of over 20 iconic late celebrities, including Judy Garland, Jimmy Stewart, and Burt Reynolds, from unauthorized digital use and manipulation.

How will the Loti AI and CMG Worldwide deal help preserve the legacies of these celebrities?

The deal will give CMG Worldwide the ability to continuously monitor, detect, and take down any unauthorized reproductions or impersonations of their clients' images and voices across digital platforms, helping to preserve the integrity and authenticity of these iconic figures' legacies.

Why is this partnership important in the face of AI tools like Sora 2?

The partnership is a proactive move to address the growing threat of deepfakes and unchecked digital manipulation, as AI tools like Sora 2 make it increasingly easy to create unauthorized digital replicas of people who can no longer consent to the use of their likeness.

Home / Technology / Iconic Estates Safeguarded from Deepfake Abuse in Landmark AI Deal

Iconic Estates Safeguarded from Deepfake Abuse in Landmark AI Deal

14 Oct

•

Summary

Loti AI and CMG Worldwide partner to protect estates of late celebrities
Deal covers 20+ icons including Judy Garland, Jimmy Stewart, Burt Reynolds
Aims to prevent unauthorized digital use and manipulation of likenesses

Iconic Estates Safeguarded from Deepfake Abuse in Landmark AI Deal

On October 11th, 2025, it was announced that Loti AI, a deepfake detection firm, has formed a landmark partnership with IP management company CMG Worldwide to protect the likenesses and legacies of several late celebrities. The deal covers the estates of over 20 iconic figures, including Judy Garland, Jimmy Stewart, Burt Reynolds, Christopher Reeve, and John Wayne, among others.

The partnership comes amid growing concerns in the entertainment industry over the rise of AI tools like OpenAI's Sora 2, which allow users to create clips using copyrighted IP. Loti AI's advanced technology and services will now serve to continuously monitor, detect, and take down any unauthorized reproductions or impersonations of CMG's clients' images and voices across digital platforms.