Home / Technology / Hyundai's Rugged Boulder SUV: Built in America?
Hyundai's Rugged Boulder SUV: Built in America?
2 Apr
Summary
- Hyundai reveals the Boulder concept, a rugged SUV designed and built in the US.
- The concept features a traditional body-on-frame platform for future production vehicles.
- Interior boasts physical controls and durable materials, prioritizing usability.
Hyundai has presented the Boulder concept, a rugged, body-on-frame SUV designed to preview future vehicles developed and manufactured in the United States. This design exercise emphasizes a distinctly American identity, with squared-off proportions and significant ground clearance over 37-inch tires.
The concept's interior balances modern technology with tactile usability, featuring physical knobs and durable materials. It eschews large screens for multiple small digital gauges and a head-up display, prioritizing a functional and rugged feel.
While powertrain details remain unspecified, the Boulder concept is built on a traditional body-on-frame platform. Hyundai plans for this architecture to underpin future US-market trucks and SUVs, utilizing domestically produced steel for these upcoming vehicles.
