Screen-Free Camera Lets You Stay Present

South Korean startup Lutra has unveiled a new digital camera under its brand Humans of Authenticity (HOA), dubbed the HOA A1. This device distinguishes itself with a large, open viewfinder, designed to keep photographers engaged with their surroundings and subjects rather than a digital screen. The initial release, the HOA A1 First Edition, is slated for December 1st with a limited production of only 100 units.

The camera is equipped with a 16-megapixel Sony sensor and a 26mm f/1.75 lens. While a small LCD is present for displaying essential information like battery life, the primary shooting experience remains screen-free. The HOA A1 utilizes Wi-Fi for image transfer, allowing shots to be accessed wirelessly via a smartphone. Notably, every image captured is authenticated and recorded to a public blockchain through a system called ShootProof, ensuring a verifiable digital footprint for each photograph.