Home / Technology / New HDR Tech Launched: What You Need to Know
New HDR Tech Launched: What You Need to Know
4 Aug
Summary
- HDR10+ Advanced launches on Prime Video in August 2026.
- It improves HDR reproduction and motion smoothing for new TVs.
- It competes with Dolby Vision 2, also launching in 2026.
HDR10+ Advanced is launching on Prime Video in August 2026, though exact content and compatible Samsung TV models remain unspecified. This next-generation HDR format is designed to maximize the capabilities of contemporary televisions, enhancing picture quality through improved HDR reproduction and intelligent motion smoothing. The technology was announced in November 2025 and will be integrated into Samsung's 2026 TV models.
This new format emerges as a direct competitor to Dolby Vision 2, which was announced in September 2025 and is also slated for a 2026 release, with Peacock as a promised early partner. HDR10+ Advanced introduces several upgrades including Enhanced Overall Brightness for richer visuals, Genre-specific optimization, and Intelligent Motion Smoothing to avoid judder and the 'soap opera effect'.
Further enhancements include Intelligent Gaming optimization for cloud gaming services and Local Tone Mapping for precise backlight control on mini-LED TVs. Advanced Color Control aims for more accurate color reproduction. While HDR10+ Advanced and Dolby Vision 2 share some features, they represent distinct formats, potentially leading to industry division. Manufacturers like Philips, TCL, and Hisense are backing Dolby Vision 2, while Samsung supports HDR10+ Advanced.
