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Billionaire Launches Ambitious AI Lab, Hark
24 Mar
Summary
- Hark plans to combine AI models, software, hardware, and interfaces.
- Abidur Chowdhury, formerly of Apple, is a key hire at Hark.
- The company aims to create a physical product that anticipates user needs.

Billionaire Brett Adcock, known for founding companies like Archer Aviation and Figure AI, has launched a new AI venture named Hark. The company aims to develop a physical product by integrating foundation models, software systems, native hardware, and novel interfaces. Hark's goal is to create technology that anticipates user needs and operates collaboratively, moving beyond traditional software.
A significant addition to Hark's team is Abidur Chowdhury, a former lead designer at Apple, who was instrumental in the iPhone Air. His move to Hark signifies a major talent acquisition in the AI space. Adcock expressed a desire to build an AI that can offload mental workload and 'thinks like you and sometimes ahead of you.'
Hark has assembled a team of over 45 researchers, engineers, and designers from companies like Tesla and Meta. The company is also investing heavily in hardware, planning to utilize thousands of NVIDIA B200 GPUs. Despite these significant resources and a clear vision, the exact nature of Hark's physical product remains undisclosed, similar to the secretive projects at OpenAI.
Nvidia CEO Jensen Huang has supported Hark's vision, emphasizing the need for substantial compute power to build advanced AI. He stated that Nvidia is providing accelerated computing support for Hark's work. This move comes as the market for physical AI interfaces has seen mixed results, with notable failures like the Rabbit r1 and Humane AI Pin, despite ambitions to reduce smartphone reliance.




