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GPU Prices Set to Skyrocket Again
8 Sep
Summary
- Japanese retailer warns of further GPU price increases due to RAM shortages.
- Consumers are urged to buy GPUs soon before prices climb higher.
- Current GPU prices are already unaffordable for many consumers.

The PC hardware market faces further disruption as a Japanese retailer, Applied, has alerted consumers to potential GPU price increases. This warning comes amid persistent RAM shortages affecting various components. The retailer advises immediate purchase of graphics cards for those looking to upgrade.
Recent price adjustments in Japan saw GPU costs rise by 20% to 30% in August. These expected hikes may extend beyond Japan, influenced by similar concerns from Nvidia's partners. The root cause remains the global RAM crisis, which elevates the cost of video memory essential for graphics cards.
The current market presents significant affordability challenges for PC enthusiasts. Reports suggest the RAM shortage could persist well into 2027 or later. Despite the urgency, panic buying is discouraged due to the already inflated prices of many Nvidia GeForce and AMD Radeon GPUs, such as the RTX 5080 and RX 9070 XT, which significantly surpass their manufacturer-suggested retail prices.