How can users leverage Gemini AI Mode in Google Search?

Users can upload images or documents to Gemini AI Mode to ask specific questions about the content, like identifying parts or details.

Why is Google enhancing its AI features now?

Google is enhancing its AI features to compete more effectively with rivals like OpenAI, especially following the release of its Gemini 3 model.

Home / Technology / Google Search Adds AI Image/Doc Upload

Google Search Adds AI Image/Doc Upload

Q: What new feature has Google Search added for AI analysis?

Google Search has added a new plus button that allows users to upload images and documents for AI-powered analysis using Gemini.

16 Dec, 2025

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Summary

Google Search now features a plus button for AI analysis.
Users can upload images and documents for Gemini's breakdown.
Enhanced AI features arise amid competition with OpenAI.

Google Search has rolled out a new functionality, indicated by a plus button, that allows users to upload images and documents for in-depth AI analysis. This experimental feature, powered by Google AI Mode and Gemini, enables users to query the uploaded content. For instance, one could upload an image of a guitar and ask about its specifications or a document of instructions and inquire about specific components.

This development signifies Google's intensified focus on artificial intelligence, particularly in its ongoing competition with OpenAI. The recent release of Gemini 3 has reportedly put significant pressure on OpenAI, prompting swift responses to maintain market parity. Google's substantial resources and infrastructure, including its proprietary Tensor Processing Unit chips, provide a competitive edge.

The company's scale allows it to offer extensive features and storage, such as terabytes in Google Drive for subscribers, coupled with large context windows for Gemini. This strategic advancement in AI capabilities, driven by internal hardware development, suggests Google is solidifying its position in the rapidly evolving AI landscape.