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Pixel Tag: Google's AirTag Rival?
1 Aug
Summary
- Google may launch a new 'Pixel Tag' Bluetooth tracker.
- The tracker is expected to be similar to Apple's AirTag.
- It will use Google's 'Find My Device' network.
Google is rumored to be preparing the launch of a new Bluetooth tracker, tentatively named the 'Pixel Tag,' which is anticipated to be unveiled on August 12. This device is expected to compete with Apple's AirTag and Samsung's Galaxy SmartTag.
The Pixel Tag is described as having an oblong, bean-like design with a prominent Google 'G' logo. It may also feature a small speaker for audible alerts. Details regarding its battery and specific capabilities, such as Ultra-Wideband precision finding, remain unconfirmed.
Listings suggest the tracker will leverage Google's 'Find My Device' network to help users locate attached items via their smartphones. Google has been expanding its 'Find My Device' capabilities since 2024, previously focusing on finding phones and other Google hardware.
Concerns regarding the misuse of tracking devices for stalking have led to industry-wide security standards implemented by Google and Apple in 2024. The extent to which the Pixel Tag enhances security remains to be seen.
