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Pixel Tag: Google's AirTag rival lands
10 Nov
Summary
- Google Pixel Tag offers advanced tracking for Android users.
- It features a thin lozenge shape and a physical button for interaction.
- Precision Finding uses UWB for directional location within Bluetooth range.
Google has launched its own smart tracker, the Pixel Tag, aiming to serve as the Android ecosystem's answer to Apple's AirTag. Priced at $30 individually or $100 for a four-pack, the Pixel Tag leverages Google's Find Hub technology for tracking items beyond standard Bluetooth range.
The Pixel Tag features a distinct thin, lozenge shape, measuring 1.8 inches long and 0.2 inches high, differentiating it from Apple's round AirTag design. It is powered by a CR2032 battery expected to last approximately one year and carries an IP67 water and dust resistance rating. A notable feature is its physical button, enabling users to locate their phone by double-pressing or silence the tracker's chime with a single press.
For precise location within Bluetooth range, the Pixel Tag utilizes Precision Finding, combining Bluetooth 6.0 and ultra-wideband (UWB) chips. This technology, compatible with newer Pixel phones, offers directional guidance and distance estimates via the Find Hub app. Google has also implemented privacy features to prevent unwanted tracking, including an audible chime for unfamiliar tags separated from their paired device.
