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Google Enters Creative Design Race
1 Sep
Summary
- Google launches Pics, an AI image tool.
- Pics integrates into Workspace and AI subscriptions.
- Tool generates visuals from text prompts.

Google is expanding into the creative design market with the introduction of Google Pics, an AI-driven image creation and editing tool. This new product will become a part of the Google Workspace suite, aimed at business customers, and will also be available to premium Google AI subscribers.
Powered by Google's Nano Banana image generation model, Google Pics is designed for everyday design tasks. Users can create posters, social media posts, and other visuals by providing text prompts. The tool also includes features for isolating and transforming objects, modifying text within images, and generating multiple image variations.
Google Pics will be integrated into Google Workspace, initially launching with Google Docs and Slides today. Future integration into Google Drive is also planned, offering collaborative editing features alongside its AI image generation capabilities.