What is Google Doppl's new discovery feed?

It's an AI-powered feature in Google's Doppl app that shows users personalized outfit recommendations through AI-generated videos and allows direct shopping.

How does Google Doppl personalize outfit suggestions?

Doppl analyzes user-provided style preferences and interaction history to generate tailored outfit recommendations.

Is Google Doppl's AI video feed available globally?

Currently, the new discovery feed is rolling out in the U.S. for users 18 and above on iOS and Android.

Home / Technology / Google Doppl Launches AI Video Shopping

Google Doppl Launches AI Video Shopping

9 Dec

•

Summary

Google Doppl introduces a shoppable discovery feed with AI-generated videos.
Users can virtually try on new items and directly link to merchant sites.
The feature is rolling out to US users aged 18 and above on iOS and Android.

Google has unveiled a significant update for its experimental Doppl app, introducing a shoppable discovery feed powered by artificial intelligence. This new feature aims to enhance user experience by providing AI-generated videos of products and personalized outfit suggestions. Users can now discover and virtually try on items, with direct links to purchase them from various merchants.

This strategic move leverages the growing popularity of short-form video content for shopping, similar to platforms like TikTok and Instagram. Unlike influencer-led content, Doppl's feed exclusively uses AI-generated visuals to showcase apparel. This approach allows Google to present products in a familiar, engaging format while exploring new e-commerce avenues.

The discovery feed is currently rolling out to Doppl users in the United States, specifically for those aged 18 and older, on both iOS and Android devices. This initiative aligns with broader industry trends, as companies like OpenAI and Meta are also exploring AI-generated video content for their platforms.