Google AI Search Links Sources More Clearly

Google is set to update its AI Mode search feature, significantly improving how it attributes information. The upcoming changes will embed more in-line links directly within AI-generated snippets, providing users with clearer pathways to the original sources and explanations of their utility. This enhancement aims to bolster transparency and user trust in AI-driven search results.

The update arrives amidst heightened regulatory attention, including an investigation by the European Commission into Google's competition practices concerning the use of publisher content in AI features. Google is actively engaging with publishers, commencing pilot programs with The Guardian and The Washington Post, to explore AI's potential in boosting reader engagement and content discovery.

Beyond AI Mode, Google is also refining its broader search experience by extending access to a global 'preferred sources' feature for English speakers. It's also introducing new functionalities within the Gemini app and enhancing Web Guide for faster, more organized search results, signaling a continued commitment to AI integration across its products.