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Google Boosts Links in AI Search
15 Oct
Summary
- Inline links will appear higher in AI search results more often.
- New changes aim to increase traffic to publishers' websites.
- Over 400 publishers join Google's News AI pilot program.
Google is implementing significant updates to its AI search features, prioritizing the visibility of inline links within AI Overviews and AI Mode. This strategic shift aims to address concerns about reduced publisher traffic by ensuring that essential sources are prominently displayed and easily clickable.
The company is introducing several enhancements to spotlight links and publishers. For queries where a few sites provide the core information, relevant links may appear at the top with added context. Timely articles will benefit from expanded link carousels, and links at the conclusion of queries will become more engaging with visual elements.
Additionally, Google is expanding its "News AI" pilot program, which began in December. This initiative now includes over 400 publishers, compensating them for the use of their enhanced content in developing new AI features. Prominent partners like Axios, CNN, and the Financial Times are now onboard, signaling a collaborative effort to integrate AI with quality journalism.
