Are ads back in Google AI Mode?

Yes, users are reportedly starting to see advertisements appear within Google's AI Mode search results.

Where do ads appear in Google's AI Mode?

Ads are typically displayed below the AI-generated answers and on the right side, highlighting sources.

Why is Google adding ads to AI Mode?

Google is seeking to compete with AI rivals while preserving its advertising revenue stream.

Home / Technology / Google's AI Mode Now Shows Ads

Google's AI Mode Now Shows Ads

21 Nov

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Summary

Google's AI Mode is starting to display advertisements to users.
Ads appear below AI-generated answers, complying with regulations.
This change aims to balance AI competition with advertising revenue.

Google's much-touted "AI Mode" for search, which offers a ChatGPT-like conversational experience, has started to display advertisements. Users began noticing sponsored content integrated into this new mode around November 20th. Currently, ads seem to appear for a limited number of users and queries, placed below the AI-generated answers.

These "Sponsored" results are positioned to comply with legal requirements in various countries, though they are less intrusive than ads on the standard "All" or "Web" tabs. The placement aims to provide direct answers first, with ads appearing further down the page, sometimes requiring scrolling, especially on mobile devices.

This development comes as Google faces intense pressure to compete with AI tools like ChatGPT and Perplexity. The company is attempting to balance the growth of its AI offerings with the necessity of its established web advertising business, suggesting more ads are likely to appear in AI Mode and Gemini going forward.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.