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Google Links AI Features to Targeted Advertising
23 Oct
Summary
- Google updated its privacy policy effective October 16th.
- Personal data from AI features can now be used for ads.
- Users can disable personalized ads via Search settings.
As of October 16th, Google has updated its privacy policy, introducing changes to how your personal data is utilized for advertising. Previously, Google stated it would not use data from services such as Drive, Gmail, or Google Photos for personalized advertisements. This stance has now evolved.
The updated policy includes an exception: if you opt into using Google's Personal Intelligence features, which connect services like Drive, Gmail, and Photos to AI tools for enhanced recommendations, your data may then support personalized ads. This means the content within these services could influence the advertisements you see.
Google assures advertisers will not receive direct access to your personal data, nor will ads be based on sensitive personal categories. Users concerned about this change can manage their preferences. Options include disabling Personalized Recommendations entirely or disconnecting specific apps from the Personal Intelligence features through the Search Services Personalization settings page.
