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Ford's New Promise: Your Car Data, Your Control
2 Nov
Summary
- Ford publicly commits to customer vehicle data safety and control.
- New website educates drivers on data usage and settings.
- Privacy push addresses low consumer understanding of data collection.
Ford is enhancing customer trust with a new "privacy promise" for its upcoming connected vehicles. This commitment ensures vehicle data remains secure and under customer control, detailed on a dedicated website explaining data usage and privacy settings.
Kristin Jones, Ford's chief privacy officer, highlighted the importance of clear communication regarding data practices. The initiative aims to educate drivers, especially as cars become more technologically integrated. Many consumers are unaware of the extent of data collected by their vehicles, creating a market opportunity for companies prioritizing data stewardship.
Ford's promise addresses consumer demand for data privacy, with 91% of surveyed individuals citing it as a key consideration. The company assures customers that data, like vehicle health information, will be used for service improvements and R&D, not for targeted advertising or sale to data brokers.
