Home / Technology / Ford Levels Up: Hands-Off Driving Arrives 2028
Ford Levels Up: Hands-Off Driving Arrives 2028
8 Jan
Summary
- Ford will launch Level 3 driver assistance in 2028 on an affordable EV truck.
- The system allows drivers to remove hands and eyes from the road on highways.
- This advanced technology will be an optional add-on for the new electric pickup.
Ford is set to launch its Level 3 driver-assistance technology in 2028, enabling drivers to safely remove their hands and eyes from the road during highway operation. This advanced feature will initially be integrated into a new, affordably priced electric pickup truck. This midsize EV truck is scheduled for a 2027 release with a target price of $30,000.
The Level 3 system will not be standard but will be available for an additional fee, with Ford currently evaluating subscription or upfront payment models. The automaker aims to develop these sophisticated systems in-house to control costs and improve quality. The technology will utilize lidar, distinguishing Ford's approach from competitors like Tesla, which relies on cameras.
This move places Ford in competition with other automakers like Mercedes-Benz and General Motors, both of which are also preparing to introduce similar advanced driver-assistance features in 2028. This technology is seen as a crucial step towards fully autonomous vehicles, potentially unlocking new markets for ride-hailing and personal self-driving cars.
