Home / Technology / Firefox iOS Hides Ads: Experimental Blocker Rolls Out
Firefox iOS Hides Ads: Experimental Blocker Rolls Out
17 Aug
Summary
- Firefox for iOS introduces an experimental built-in ad blocker.
- The blocker enhances privacy by limiting third-party trackers.
- It won't block ads on search engines or sponsored Firefox content.
Firefox for iOS has started deploying an experimental ad blocker, a feature designed to improve user privacy and browsing experience on iPhones and iPads. This tool, which became available on August 15, 2026, aims to reduce intrusive online advertisements and limit third-party tracking.
The ad blocker is optional and must be manually enabled by users. It utilizes the EasyList filter to identify and hide certain advertisements, though specific exceptions are made. Notably, ads displayed on search engines like Bing, DuckDuckGo, and Google will not be blocked. Similarly, sponsored content integrated into Firefox's Home or New Tab pages will remain visible.
Users can find the Ad Blocker setting within Firefox for iOS by navigating to Settings > Browsing > Content. The rollout is gradual, so its availability may vary. Once active, the feature is indicated by green shield icons next to 'Protections' and 'Ad Blocker' in the site menu, suggesting it is reducing ads and trackers.
