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Ferrari's Electric Luce: A Shocking New Era?
29 Jul
Summary
- Ferrari's CEO Benedetto Vigna is an innovator with a semiconductor background.
- The electric Luce is a collaboration between Ferrari and Jony Ive's LoveFrom.
- The Luce boasts over 1,000 bhp and 5,900 pound-feet of torque.

Ferrari's electric car, the Luce, has been test-driven in a preproduction guise, revealing a surprising departure from tradition. Engineered in Maranello and designed in California by LoveFrom, the Luce is the product of collaboration between Ferrari's CEO Benedetto Vigna, a physicist and innovator, and Jony Ive's design agency.
Despite initial resistance from some fans, the Luce aims to offer a distinct driving sensation. Raffaele de Simone, Ferrari's chief test driver, notes that while the interface remains similar, the driving emotion is different. The preproduction car's design, with its cab-forward proportions, places the driver closer to the front axle, a notable shift from conventional sports car aesthetics.
The interior, inspired by Apple, emphasizes haptic feedback and clear dials over touchscreens. The Luce features an 800-volt battery integrated into its chassis, contributing to a lower center of gravity. This electric Ferrari boasts over 1,000 bhp and 5,900 pound-feet of torque, with advanced vehicle control systems managing power delivery and energy recovery.
The car introduces a new "e-manettino" dial to govern power and traction settings. Ferrari has engineered unique sound characteristics, blending natural frequencies to create a distinct audible experience. While controversial, the Luce's driving dynamics are reported to be authentically Ferrari, showcasing the company's commitment to innovation.