Facebook Marketplace Revamps with Collaborative Shopping and AI Insights

As of November 13th, 2025, Meta is rolling out a major update to Facebook Marketplace in an effort to make the platform more appealing to young adult users. The new features include collaborative shopping tools, AI-generated insights, and enhanced social engagement.

One of the key changes is the introduction of "collections" - Pinterest-like boards where users can save and share Marketplace listings with their friends. These collections can then be posted across Facebook, WhatsApp, and Messenger, allowing for more social interaction around buying and selling.

Additionally, Meta is integrating AI-powered "insights" into Marketplace listings. This will provide users with suggested questions to ask sellers and even vehicle-specific information for car shoppers. While some may find the AI suggestions helpful, the classic "is this still available?" message remains the default first message option.

Beyond the technological upgrades, Facebook Marketplace is also becoming more social. Users can now comment on and react to individual listings, potentially sparking lively discussions and even meme-worthy exchanges.

These updates are part of Meta's broader strategy to make Facebook more appealing to younger demographics, who have been gradually drifting away from the platform in recent years. By enhancing features like Marketplace, the company hopes to reinvigorate engagement and keep Facebook relevant for the next generation of users.