Why is Meta limiting link posts on Facebook?

Meta is testing link limits to understand if this restriction adds value for its paid Meta Verified subscribers.

Who is affected by Facebook's new link posting test?

The test primarily impacts users in professional mode and Facebook Pages, including creators and brands.

Can I still post links in comments on Facebook?

Yes, links posted in comments are not affected by Meta's current link posting test.

Home / Technology / Meta's New Paywall: Link Posts Restricted on Facebook

Meta's New Paywall: Link Posts Restricted on Facebook

17 Dec

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Summary

Meta is testing limits on link posts for Facebook users with professional mode.
Paid Meta Verified subscribers may bypass the new link restrictions.
The test impacts creators and brands sharing external content.

Meta's New Paywall: Link Posts Restricted on Facebook

Meta is currently testing a new feature that limits the number of links users can share on Facebook. This restriction applies to those using professional mode and Facebook Pages. Users participating in this limited test can only post two links unless they subscribe to Meta Verified, a paid service starting at $14.99 per month.

The company stated this experiment is designed to explore how an increased volume of link posts can add value for Meta Verified subscribers. While affiliate links and posts directing to Meta's own platforms like Instagram and WhatsApp are not impacted, creators and brands may face challenges in driving traffic to external blogs or websites.

Meta's recent transparency report indicated that link-free posts constitute over 98% of feed views in the U.S. This data point might be influencing experiments like this one, which encourages users to share content natively on Meta's platforms.