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Ex-Spotify Exec Reimagines Music Streaming
2 Aug
Summary
- Former Spotify exec launches music software label A Vinyl Bar.
- New platforms focus on music interaction, not just listening.
- Future plans include a participatory music platform beyond AI focus.
Mauhan M. Zonoozy, formerly Spotify's Head of Innovation, has established A Vinyl Bar in Shibuya, a music software label and production studio. Since departing Spotify in 2023, Zonoozy has focused on creating 'digital music playgrounds' that encourage active music creation and interaction, aiming to address the passive nature of current streaming models.
His company's ethos centers on the belief that 'music is a verb,' emphasizing participatory experiences over passive listening. Tools like the pocket DJ app Bop exemplify this, allowing users to remix and experiment with music. While AI is a growing influence, Zonoozy positions A Vinyl Bar's offerings as tools for creative expression, not AI-generated content.
Looking ahead, A Vinyl Bar is developing a larger, innovative music platform designed to be highly participatory and foreground user engagement. Zonoozy draws inspiration from the gaming industry's interactive media advancements. He views AI as an enabling technology for development, not the core consumer product, believing future music platforms can evolve responsibly to support artists and the art form.
