Why is Setapp Mobile shutting down in the EU?

Setapp Mobile is closing due to complex and evolving business terms, particularly Apple's new fee structure in the EU, which made the business model unviable.

When will Setapp Mobile cease operations?

Setapp Mobile will remove all applications by its sunset date, February 16, 2026.

What are Apple's Core Technology Fees for EU developers?

Apple charges developers a €0.50 fee for each first annual install over one million in the past 12 months, a part of its revised terms under the DMA.

Home / Technology / Setapp Mobile Closes EU Operations Due to Costs

Setapp Mobile Closes EU Operations Due to Costs

20 Jan

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Summary

Setapp Mobile, an alternative EU app store, is shutting down.
The closure is attributed to complex and evolving business terms.
Apple's Core Technology Fee contributed to the unviable business model.

Setapp Mobile Closes EU Operations Due to Costs

Setapp Mobile, an alternative app store introduced in the European Union following the Digital Markets Act, will cease operations on February 16, 2026. Launched in September 2024 by Ukrainian developer MacPaw, the service offered access to numerous apps for a $9.99 monthly subscription.

The company cited "still-evolving and complex business terms" that do not align with Setapp's current business model as the primary reason for the shutdown. These terms are largely influenced by Apple's revised fee structure, including the €0.50 Core Technology Fee per install over one million, implemented to comply with the DMA.

MacPaw stated that the dynamic commercial conditions made their business model "not viable" for continued development or support of Setapp Mobile. While disappointed to discontinue the service for its EU user base and developer community, MacPaw expressed a continued passion for their vision and a commitment to pursuing other innovations.