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Dyson's £420 Toothbrush: Smart Clean or Wallet Drain?
29 Oct
Summary
- The Dyson CameraJet combines an electric toothbrush and water flosser for £419.99.
- Its unique camera identifies teeth gaps for automatic water flossing.
- Concerns exist regarding the high cost and need for proprietary replacement heads.
Dyson has entered the oral hygiene market with the CameraJet, a device that merges an electric toothbrush with a water flosser, retailing for £419.99. This innovative product integrates a macro-lens camera within the brush head, capturing 28 images per second. Dyson's machine learning algorithm utilizes this data to detect gaps between teeth, automatically delivering a water or mouthwash jet to those specific areas.
The device also features a dock that simplifies refilling the 12.5ml water reservoir with a single button press, a significant convenience over traditional cordless flossers. Dyson claims its unique water jet design is more effective at removing plaque than conventional 'needle-type' jets, developed in conjunction with the National University of Singapore.
Despite its advanced technology, the CameraJet faces scrutiny due to its substantial price. Further costs include bespoke replacement heads, priced at £25 for a pair, which contain RFID tags to monitor usage. Early units experienced reported failures, though Dyson attributed this to a single component issue in early batches. The long-term effectiveness and value of this high-tech toothbrush remain subjects of debate among consumers and experts.
