Schools ditch Google AI for privacy-focused search

DuckDuckGo is actively seeking to replace Google as the default search engine in schools, capitalizing on a recent change in Google's AI policy. Google informed schools that while Gemini could be turned off, disabling other AI features in Google Search would incur additional costs.

This move presents a significant opportunity for DuckDuckGo, a company prioritizing user privacy by limiting data collection. The company has pointed schools to documentation on how to switch their default search engine and has openly criticized Google's decision, calling it an example of monopolistic behavior.

While Google defended its actions as a response to school feedback, the integration of AI, such as AI Overviews and conversational AI modes, into its search product has raised concerns. DuckDuckGo, despite offering its own AI features like Duck.ai, emphasizes user control, allowing them to disable AI assistance.

The company reported a 30% increase in app installs earlier this year, suggesting a growing user base seeking alternatives to Google's AI-driven search experience. This trend indicates a broader public debate about the role of AI in daily life and education.