DoorDash Launches AI Social App Zesty

DoorDash is expanding into the social and discovery space with the launch of Zesty, a new AI-powered application. This innovative app is designed to simplify the process of finding local restaurants by providing personalized recommendations through an AI chatbot. Users can query Zesty with specific needs, such as finding a quiet dinner spot suitable for introverts, and receive tailored suggestions.

The Zesty app aggregates information from various sources, including DoorDash, Google Maps, and TikTok, to curate the best dining suggestions from across the web. It learns individual user tastes over time, enabling more accurate recommendations. Beyond personalized suggestions, Zesty incorporates social networking features, allowing users to share photos and comments about restaurants they've visited, discover content from other users, and follow people with similar culinary interests.

This initiative represents DoorDash's latest effort to diversify beyond its core delivery services, following earlier introductions of reservation features and in-store rewards. Zesty aims to create a dedicated social network focused on local food discovery, offering a unique platform for users who want a more curated and community-driven approach to finding new dining experiences.