DoorDash AI Supercharges Merchants with New Tools

DoorDash launched a suite of AI-powered tools on Monday designed to significantly streamline merchant operations and boost sales. These new features aim to remove friction for businesses using the platform.

The onboarding tool, similar to one introduced by Amazon, allows merchants to connect their existing website. The AI then automatically imports essential data like images, hours, and menu items, creating a draft listing for review. This process drastically cuts down the time required to join the platform.

Merchants also gain access to advanced photo editing capabilities. AI Retouch can improve existing dish photos by optimizing lighting and backgrounds without altering the food itself. AI Replate offers more significant manipulation, making dishes appear professionally plated, with options to match a reference image's style.

Furthermore, DoorDash is enhancing its video library with new features that allow direct ordering from tagged dishes within videos. The platform now provides detailed analytics on video performance, including views and sales driven by video content. The company is also adding a marketing campaign builder for automated content, email outreach, and scheduling.

In addition to these tools, DoorDash is rolling out new commerce platform features. A website builder allows restaurants to create their own online presence using their DoorDash listing content, with tests showing nearly 10% conversion rates. These comprehensive AI integrations underscore DoorDash's commitment to merchant success.