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Dolby Vision 2 Splits for Premium & Budget TVs
16 Aug
Summary
- Dolby Vision 2 Max replaces older premium standard, while standard DV2 targets budget TVs.
- Standard DV2 aims to lower licensing costs, bringing HDR to more affordable sets.
- New processing chips are being developed to support Dolby Vision 2 on mainstream models.
Dolby Vision 2 has been launched in two distinct versions to cater to different market segments. The premium version, Dolby Vision 2 Max, is engineered to leverage the advanced hardware of high-end televisions, offering enhanced features. This version is set to replace the older Dolby Vision 1 standard in the premium TV market.
Simultaneously, a standard version of Dolby Vision 2 has been developed with affordability in mind. This iteration is intended for budget-friendly televisions, aiming to significantly reduce licensing costs. The goal is to introduce Dolby Vision 2 to a broader range of TVs that were previously excluded due to expense.
Dolby executives highlight that this new technology represents the most cost-effective method for TV manufacturers to improve picture quality without substantial hardware upgrades. The development of new processing chips, including MediaTek's Pentonic 800, is crucial for enabling this expansion. These chips are expected to become more prevalent in mainstream televisions, facilitating broader adoption.
While Dolby Vision 2 Max is positioned to become the new standard for premium displays, the regular Dolby Vision 2 is projected to appear on a greater number of new TVs than its predecessor. Minimum requirements will be in place, excluding Full HD TVs, but a wider array of sets will gain access to this enhanced HDR technology. Initial adoption is anticipated to gain momentum from 2027 onwards.
