Developers Reveal the Formula for Capturing Viral Moments on Twitch

As of November 2025, Twitch has grown beyond its gaming-focused origins, with the "just chatting" category now dominating the platform. However, developers are still finding ways to create viral gaming hits on the platform.

According to industry experts, the key to Twitch virality lies in simple game loops, communal experiences, and unexpected "discovery moments" that captivate viewers. Titles like Fortnite, Among Us, and Minecraft have found success by quickly adapting to trends and allowing for thrilling, shareable gameplay moments.

Developers are not trying to directly copy past viral hits, but rather aim to replicate the sense of novelty and surprise that made those games so popular on Twitch. Features like Twitch integrations, which let viewers influence the action, are also helping drive engagement and community around new releases.

While the video game market is becoming increasingly saturated, with an estimated 40-50 new games released daily on Steam, the power of Twitch and online streamers to elevate certain titles remains a crucial factor for success. Games that can capture the unexpected and communal spirit of live entertainment are poised to find viral fame on the platform.