Coros CEO: No Plans for Subscription Features

Coros CEO Lewis Wu has indicated that the company currently has no plans to implement subscription-only features, a move recently adopted by competitors like Garmin and Polar. Wu stated that Coros utilizes profits from hardware sales to cover the costs of software and AI development, expressing a strong desire to keep these features free for users.

He further elaborated that Coros aims to maintain a simple business model: selling hardware and reinvesting profits into backend development. This approach contrasts with app-only companies that rely solely on subscriptions for income. Wu emphasized that Coros' focus is on building and launching hardware that solves specific consumer problems, rather than creating new revenue streams through paywalls.

The company recently collaborated with Wahoo, allowing data sharing between devices without extra charges. Wu also addressed the trend of screenless trackers, noting that Coros evaluates such devices based on whether they solve problems unmet by their current watch offerings, underscoring a problem-solving-centric product development strategy.