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Your Feed, Your Rules: AI Empowers Social Media Users
17 Jun
Summary
- Users can now train social media algorithms using AI tools.
- Threads, Instagram, and TikTok offer personalized feed controls.
- AI enhances user experience and boosts platform engagement.
Social media platforms are increasingly empowering users with greater control over their content feeds through AI-driven personalization. Historically, recommendation algorithms determined what users saw, but new features allow users to actively train these systems.
Threads launched "Your Algo" in July 2026, building on its "Dear Algo" tool from February 2026. Users can now privately specify topic preferences for their feeds for set durations, such as requesting more baseball content and less stressful news.
Instagram introduced "Your Algorithm" in early June 2026, expanding its December 2025 reels-only feature. Users can view and customize topics shaping their recommendations across their feed, explore, and reels sections.
TikTok's "Manage Topics" tool, available since 2024, allows users to adjust preferences for various content categories. In 2025, TikTok enhanced this with AI-powered Smart Keyword Filters, which automatically limit content related to filtered keywords, including synonyms.
