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CEOs Embrace AI Doubles for Management
20 Apr
Summary
- Meta is developing an AI avatar of Mark Zuckerberg for staff interaction.
- CEOs are exploring AI doubles to delegate routine responsibilities.
- Jack Dorsey envisions an AI structure with minimal hierarchy.

Tech leaders are advancing personal AI ambitions despite broader adoption challenges. Meta is reportedly creating a photorealistic AI avatar of CEO Mark Zuckerberg, designed to interact with employees, answer questions, and offer guidance. Zuckerberg is actively involved in the development of this digital doppelgänger.
This initiative aligns with trends seen elsewhere. CEOs from Klarna and Zoom previously used AI doubles in presentations, signaling a shift towards delegating routine tasks to AI simulations. Meanwhile, Jack Dorsey, CEO of Block, is significantly reducing the management hierarchy, aiming for all employees to report directly or indirectly through a central AI.
Dorsey's vision, detailed in a co-authored blog post, advocates for a company built around an "intelligence" layer, rather than conventional structures. This approach, focusing on artificial general intelligence (AGI) principles, suggests a future where AI mediates most work, potentially eliminating middle management and enabling a more direct link between leadership and all staff.
The trend indicates a determination by top executives to exert greater influence within their companies through AI-enabled omnipresence, even as user-facing AI features face obstacles. This AI-driven approach promises instant, mediated access to leadership for all employees.