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AI Button: Is Simplicity a Smart Move?
9 Apr
Summary
- Button is a new $180 AI wearable from ex-Apple developers.
- It relies on a smartphone's internet connection via Bluetooth.
- The device requires a monthly subscription for full functionality.

A startup founded by former Apple Vision Pro team members, Chris Nolet and Ryan Burgoyne, is launching an AI wearable called Button in December for $180. This device, described as a button that looks similar to an iPod Shuffle, utilizes a large language model to answer questions and respond to commands.
Button is designed to connect to a smartphone via Bluetooth to access the internet for its AI functions, meaning it does not process AI on-device. The device will initially be available only for iOS users, with no Android support at launch. It is unclear how the Button attaches, but founders claim it addresses response time issues common in similar gadgets.
The Button operates only when its button is pressed, suggesting it is not continuously recording. However, a 'Button AI Pro' subscription is available for $7.99 per month, though the specific features requiring this subscription are not detailed. The overall concept faces skepticism, with comparisons drawn to other less successful AI gadgets.