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Digital Detox: The Brick Offers a Hard Stop to Scrolling
11 Apr
Summary
- The Brick is a wireless device that physically blocks phone apps.
- It uses NFC technology and requires tapping the phone to the device.
- The device costs $60 and has positive user reviews but free alternatives exist.

A new gadget called the Brick offers a physical solution to combat excessive smartphone use. This wireless device pairs with a mobile app, allowing users to designate apps and websites that will be blocked. To activate a "Brick" session, users simply tap their phone to the small device, and access is only restored by tapping back. The technology behind the Brick is Near Field Communication (NFC), similar to that used for mobile payments.
During a two-week trial, one tester found success using the Brick in the evenings and mornings, preventing late-night scrolling and morning phone checks. While effective for personal use, the device's utility during the workday was questioned if computer access to social media remained. The $60 cost has sparked debate, with some viewing it as a necessary tool and others as a consumerist response to a problem technology created. Free alternatives like Freedom and ScreenZen are also available.