Home / Technology / Bluesky CEO Steps Down: New Leader Eyes Private Communities
Bluesky CEO Steps Down: New Leader Eyes Private Communities
11 Jul
Summary
- Toni Schneider, former Automattic CEO, is now Bluesky's permanent CEO.
- Schneider aims to foster growth by creating smaller, private communities.
- Bluesky seeks to regain momentum after user engagement concerns.

Toni Schneider, the founding CEO of Automattic, is now the official CEO of Bluesky, four months after beginning his interim role.
Schneider, who also has a partnership at venture capital firm True Ventures, has expressed enthusiasm for the mission and the job. His initial priority is to cultivate smaller, more private communities within the platform, a move anticipated to unlock significant growth and innovation opportunities.
Bluesky, initially a spin-off from Twitter, attracted users seeking an alternative to changes implemented on Twitter after its acquisition in 2022. Under Jay Graber's previous leadership, the platform reached 43 million users, and its underlying AT Protocol technology was expanded.
However, the platform has recently encountered difficulties in user retention and expansion. Concerns have been raised about declining engagement and community size, particularly following an initial surge in users linked to political events in 2022. Schneider faces the task of revitalizing the platform's user base and ensuring its continued development.