Bilibili Goes Global: Chinese Video App Launches Internationally

The Chinese video platform Bilibili has expanded its reach beyond domestic borders by launching an international version of its application. This new global app is currently available on the Google Play Store for Android devices, with an iOS version expected soon. The launch also signifies the platform's intention to expand its availability to more countries in the near future, promising further localization and feature enhancements.

Within just 12 hours of its global debut, Bilibili's international app garnered an impressive milestone, exceeding 5 million downloads on the Google Play Store. Established in China in 2009, the video service has cultivated a substantial user base, now counting over 115 million active users within the country. This international venture follows a previous collaboration in 2019 with Funimation, a US-based distributor, for licensing anime series across Chinese and US markets.