How does ERNIE 5.0 compare to GPT-5 and Gemini 2.5 Pro?

According to Baidu's internal benchmark results, ERNIE 5.0 matches or outperforms these leading Western AI models across a range of tasks, including multimodal reasoning, document understanding, and image-based question answering.

What is Baidu doing to expand its global AI presence?

Alongside the ERNIE 5.0 launch, Baidu is introducing major updates to its digital human platform, no-code tools, and general-purpose AI agents, all aimed at expanding its AI footprint beyond China. The company is also growing its autonomous ride-hailing service, Apollo Go, which is now the world's largest robotaxi network.

Home / Technology / Baidu Unveils ERNIE 5.0, Challenging Global AI Giants

Baidu Unveils ERNIE 5.0, Challenging Global AI Giants

Q: What is Baidu's ERNIE 5.0?

ERNIE 5.0 is Baidu's latest proprietary AI foundation model that can process and generate content across text, images, audio, and video. It is designed to challenge the performance of top Western AI models.

14 Nov

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Summary

Baidu launches ERNIE 5.0, a proprietary multimodal AI model
ERNIE 5.0 matches or outperforms top Western models in benchmarks
Baidu expands globally with new AI products and platforms

Baidu Unveils ERNIE 5.0, Challenging Global AI Giants

Just last month, Chinese tech giant Baidu unveiled its next-generation AI foundation model, ERNIE 5.0, alongside a suite of product upgrades and strategic international expansions. The goal: to establish Baidu as a global contender in the increasingly competitive enterprise AI market.

ERNIE 5.0 is a proprietary, natively omni-modal model designed to process and generate content across text, images, audio, and video. Baidu's internal benchmark results suggest the model has achieved parity or near-parity with the top Western foundation models across a wide spectrum of tasks, including multimodal reasoning, document understanding, and image-based question answering.

Alongside the model launch, Baidu introduced major updates to its digital human platform, no-code tools, and general-purpose AI agents, all targeted at expanding its AI footprint beyond China. The company's autonomous ride-hailing service, Apollo Go, has also surpassed 17 million rides, cementing its position as the world's largest robotaxi network.

Baidu's two-track approach, offering both premium hosted APIs and open-source alternatives, may broaden its appeal across corporate and developer communities. Whether the company's performance claims hold up under third-party testing remains to be seen, but ERNIE 5.0 and its supporting ecosystem give Baidu a competitive position in the next wave of AI deployment.

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