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AWS Unleashes Custom AI with Nova 2 & Forge
2 Dec
Summary
- AWS introduced Nova 2, an upgraded fleet of four AI models.
- New Nova Forge service lets enterprises build custom AI models.
- Nova Forge enables tailored AI for companies for $100,000 annually.

Amazon Web Services is significantly expanding its artificial intelligence capabilities with the introduction of Nova 2, a new generation of four advanced AI models. These models include options for cost-effective reasoning, complex task processing, conversational AI, and multimodal generation. The enhancements represent a substantial upgrade from last year's offerings, aiming to provide more sophisticated AI solutions for a wide range of applications.
Alongside the model upgrades, AWS unveiled Nova Forge, a pioneering service designed for enterprise clients. This new offering allows businesses to create their own customized AI models, referred to as Novellas, for an annual subscription of $100,000. Nova Forge focuses on enabling companies to effectively train AI models using their unique datasets, a critical step in unlocking tailored AI performance.
AWS CEO Matt Garman highlighted the importance of customization, likening model training to human language acquisition. Nova Forge seeks to overcome the challenge of AI models 'forgetting' core functionalities when post-trained with new data. Early adopters like Reddit, Sony, and Booking.com are already leveraging this service, indicating strong enterprise interest in personalized AI solutions.




