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Audi's Next Flagship Isn't a Car, It's a Q9 SUV
12 May
Summary
- The Audi Q9, a new full-size SUV, is Audi's first for the North American market.
- Its interior features matte finishes, wood alternatives, and a wrap-around dash design.
- First models arrive in the US in Q4 2026, with a full reveal on July 29.
Audi is preparing to launch its new flagship model, the Q9, a full-size SUV that reflects the growing demand for this vehicle type. This model is particularly significant as it marks Audi's entry into the full-size SUV segment, with a strong focus on the North American market. The interior design emphasizes a calming luxury, featuring matte finishes and innovative material choices like open-grain olive wood as an alternative to carbon fiber.
The Q9's cabin design takes cues from Audi's Grandsphere concept, enveloping occupants with a digital interface. This includes curved instrument and infotainment screens, complemented by an interaction light along the windshield that provides visual cues for turn signals and other functions. The vehicle also offers a 4D sound system developed with Bang & Olufsen, featuring 22 speakers and tactile actuators in the front seats.
Versatility is a key aspect of the Q9, with configurations for six or seven seats, all of which are motorized for easy adjustment. The cargo area can be expanded significantly by folding seats flat. Audi will reveal the complete Q9 on July 29, with the first units scheduled to arrive in the US during the fourth quarter of 2026.
