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Apple Ditches Single-Day Launches for Multi-Day Event
26 Feb
Summary
- Apple CEO Tim Cook confirmed multi-day product launches starting Monday.
- At least five new products expected throughout the week.
- Apple is hosting a special press 'experience' on March 4.
Apple is set to revolutionize its product launch format with a series of reveals spanning multiple days, confirmed by CEO Tim Cook. This new approach begins Monday, March 2, with subsequent announcements on Tuesday and Wednesday, March 3 and 4. This marks a departure from Apple's historical practice of consolidating all new product unveilings into a single event.
Sources indicate that at least five new products will be announced throughout the week. Notably, a special 'experience' is scheduled for the press on Wednesday, March 4. This event is expected to allow media representatives to try out products that will have been announced in the preceding days, rather than serving as a primary announcement venue.
Previous rumors have hinted at the potential unveiling of an iPhone 17e, updated iPad models, and a long-anticipated low-cost MacBook. This budget-friendly MacBook is reportedly to feature a 12-inch display and an A-series processor. Additionally, there are whispers of new MacBook Pro models equipped with M5 Pro and M5 Max chips, suggesting a significant hardware refresh across multiple product lines.
