Home / Technology / Apple's Luxury iPhone Pocket: A Fashionable Twist on Smartphone Carrying
Apple's Luxury iPhone Pocket: A Fashionable Twist on Smartphone Carrying
12 Nov
Summary
- Apple releases $150-$230 iPhone Pocket case in collaboration with Issey Miyake
- Case designed with pleats and can be worn as a crossbody or held in hand
- Reaction is mixed, with some seeing it as an overpriced accessory, others praising the design
On November 11, 2025, Apple announced the release of its latest product, the iPhone Pocket. This luxury phone case, designed in collaboration with the renowned Japanese fashion house Issey Miyake, is turning heads for its simplistic yet high-end design and price tag.
The iPhone Pocket is made of stretchy nylon and polyester, with pleats that mirror Issey Miyake's renowned Pleats Please design. Inspired by "a piece of cloth," the case can be worn as a crossbody, held in the hand, or tied to another bag. It is available in a variety of colors and can fit any size iPhone, as well as a few other small items.
The release of the iPhone Pocket comes about a month after Apple unveiled the iPhone 17 series and the ultra-thin iPhone Air. Some have criticized the new case as an overpriced accessory, with one software engineer stating that "stunts like these are not what's best for the company." However, others have praised the design, with one Reddit user commenting that the case "makes a ton of sense" and could "catch on" if it feels like "thoughtful design."
Regardless of the mixed reactions, the iPhone Pocket is sure to be a talking point in the tech and fashion worlds. As Apple continues to push the boundaries of what a smartphone can be, this latest release proves that the company is not afraid to experiment with new and unexpected products.
