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Apple's Foldable iPhone Ultra: A New Era Begins
14 Sep
Summary
- Apple to launch its first foldable iPhone, the iPhone Ultra, this week.
- The event on September 9, 2026, will be led by new CEO John Ternus.
- Siri upgrade to AI functionality and iPhone 18 Pro models are also expected.
Apple is set to launch a new chapter with a major event on Wednesday, September 9, 2026, featuring the debut of its first foldable iPhone, the iPhone Ultra. This highly anticipated device marks a significant step into the foldable market, following trends set by Samsung and Google.
The "Surprise and Shine" event, held at Apple Park in Cupertino, California, will be led by Apple's new CEO, John Ternus, succeeding Tim Cook. Alongside the foldable iPhone Ultra, which is rumored to feature a 7.8-inch inner display and a vertical hinge, the event is also expected to reveal significant upgrades to Siri, transforming it into an AI assistant.
Industry watchers anticipate that the iPhone 18 Pro and iPhone 18 Pro Max will also be unveiled, though the standard iPhone 18 may be delayed until spring 2027. Potential new Apple Watch Series 12 and Apple Watch Ultra 4 models are also on the horizon, alongside possible updates to AirPods and Apple TV.
The event's timing, shifted from the usual Tuesday to Wednesday, September 9, accommodates the US Labor Day holiday. The live stream will allow global audiences to witness Apple's latest innovations as the company explores new product categories and form factors.
