Home / Technology / Apple's Foldable iPhone: Seven Years in the Making
Apple's Foldable iPhone: Seven Years in the Making
9 Sep
Summary
- Apple's first foldable iPhone is expected soon, entering market years later.
- The device may feature a unique short, wide, passport-shaped design.
- Apple's entry could make foldables a mainstream product category.
Apple is anticipated to launch its first foldable iPhone, a move that comes nearly seven years after Samsung initially introduced foldable devices. The company's delayed entry suggests a strategic approach, potentially allowing them to refine designs and market strategies based on existing foldable phones. Early reports indicate Apple's foldable may differ significantly from current models, possibly featuring a shorter, wider, passport-style form factor when unfolded.
Speculation suggests Apple has been developing foldable technology since at least 2017, potentially influencing competitor designs through its extensive supply chain. While Samsung and others have focused on book-style and clamshell foldables, Apple's potential shift to a wider format could signal a new direction for the market. This development comes as John Ternus, leading hardware engineering, prepares for his first major product launch as CEO.
Industry analysts estimate Apple could capture a substantial 28% of the foldable smartphone market shortly after launch. This influx, driven by the powerful iPhone brand, could propel foldable phones into mainstream consumer adoption. The extended development period, spanning seven years, may indicate Apple's commitment to ensuring the technology, design, and market timing are optimal for a significant impact.
