Apple's Artful iPhone Grip: $70 Accessibility Statement

Apple recently introduced a new MagSafe-compatible iPhone grip and stand, a collaboration with artist Bailey Hikawa, priced at $70. This accessory was developed with a strong emphasis on accessibility, incorporating direct input from individuals with limited muscle strength and dexterity. The design aims to blend functionality with art, inspired by modern sculpture, and offers versatile usage with two viewing angles for both vertical and horizontal orientations.

The Hikawa Phone Grip & Stand is designed for easy removal and use as a stand, catering to diverse user needs. Its creation highlights Apple's commitment to inclusive design, ensuring that the product is not only aesthetically pleasing but also highly functional for a wide range of users.

This launch follows Apple's introduction of a knitted iPhone sleeve, which garnered significant public attention and criticism for its high price point, ranging from $150 to $230. The $70 price for the Hikawa grip, while higher than generic alternatives, positions it as a premium, artist-designed, and accessibility-focused product.