What event marked the start of Apple's 50th-anniversary celebrations?

Alicia Keys performed a surprise concert at Grand Central Station to kick off Apple's 50th-anniversary celebrations.

What did Tim Cook say about Apple's history?

Tim Cook stated that Apple is developing a new "muscle" for celebrating its history and is "getting better at this."

When is Apple's official 50th anniversary?

Apple's official 50th anniversary is on April 1, 2026.

Home / Technology / Apple's 50th: A Surprise Performance, A New Muscle

Apple's 50th: A Surprise Performance, A New Muscle

14 Mar

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Summary

Alicia Keys performed at Grand Central Station for Apple's 50th.
Tim Cook acknowledged Apple's improved ability to celebrate history.
Apple's 50th anniversary is officially on April 1, 2026.

Apple's 50th: A Surprise Performance, A New Muscle

Alicia Keys performed a surprise concert at Grand Central Station to mark the beginning of Apple's 50th-anniversary global celebrations. The event, held on a Friday, featured Keys playing a pink piano and performing hits including "Fallin'," "Girl on Fire," and "Empire State of Mind." Apple CEO Tim Cook was present, briefly joining Keys onstage after her approximately 45-minute performance.

This celebration comes as Apple officially turns 50 on April 1, 2026. While previously seeming hesitant to mark the milestone with large-scale events, the company appears to be developing a new capacity for acknowledging its past. Cook noted that Apple is "getting better at this," referring to their ability to look back and celebrate their history.

The event felt "authentically Apple" and simple, according to the author, with Keys' strong relationship with the company highlighted. Cook remarked on the presence of iPhones, humorously noting "Happy to see all the iPhones out there." This celebration suggests a potential shift in how Apple, under Cook's leadership, will engage with its legacy as it looks toward future milestones.

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