Apple Eyes Screenless Tracker Market

Apple is said to be in the early stages of developing a new fitness tracker, reportedly featuring a screenless design. This concept mirrors existing devices from companies like Whoop, known for their continuous-wear bands.

A prototype is described as a thin fabric band incorporating a computing module equipped with sensors. The development is still in its nascent phase, suggesting that if Apple proceeds with a release, it would likely be no earlier than 2028.

This exploration into screenless technology follows Apple's recent integration of competitor-like features into its products. The latest Apple Watch Series 12, for instance, includes continuous heart rate tracking, a feature also found on Whoop bands. Furthermore, Apple's Health app now offers a 'readiness score,' a metric previously utilized by Fitbit, Oura, and Whoop to assess workout readiness based on various factors, alongside an estimation of biological age.