Apple Vision Pro: Future Dim?

Apple has reportedly ceased significant development of its Vision Pro headset, despite a recent M5 model release in October 2025. The device, launched in February 2024, faced criticism for its $3,500 price tag and substantial weight, exceeding 1.3 pounds. Even with an upgraded chip and longer battery life, sales remained weak, with production severely cut in January 2026 due to underwhelming demand, reportedly selling only 600,000 units total.

The Vision Pro team's focus has shifted, with many members being reassigned to other projects, including the development of Siri. This move follows VP Mike Rockwell's transition to lead the Siri team in March 2025. Apple is now rumored to be prioritizing the development of smart glasses, potentially debuting later in 2026, with a market release anticipated for 2027. These smart glasses are expected to feature integrated cameras and sensors for hands-free interactions powered by Apple Intelligence.