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Apple Reverts to Classic Genius Bar Design
14 Sep
Summary
- Apple Stores are reportedly bringing back the traditional Genius Bar.
- New designs will replace video walls with dedicated wooden Genius Bars.
- This change signals a return to a familiar element from an earlier era.
Apple Stores are reportedly set to undergo a significant redesign, marking a return to the classic Genius Bar setup. This change, detailed by Mark Gurman, will see video walls replaced with dedicated, all-wood Genius Bars, echoing the familiar design from an earlier period.
The shift moves away from the 'Genius Grove' concept introduced around 2016, which featured more open, ficus-adorned spaces with long tables. While that design aimed for a 'town square' feel, reports suggest it was less impactful for customer support.
In addition to the return of the Genius Bar, Apple Stores are also expected to feature rethought areas showcasing upcoming home assistant devices. These changes signal a potential revitalization of the retail spaces.
