Apple Store App Tests AI Shopping Assistant

A new AI-powered virtual shopping assistant is currently undergoing early testing within the Apple Store app for select iPhone users. This innovative feature, accessible via a speech bubble icon, allows customers to interact with the chatbot to inquire about Apple products, manage existing orders, assess trade-in values, and explore payment options.

The assistant is designed to offer personalized responses and enhance the user's shopping journey. Apple has not yet made a formal announcement, suggesting a discreet rollout as they gather feedback. Many users may not yet see this feature available, as access appears to be limited to a small group during this testing phase.