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Apple Designs Rival to Meta Smart Glasses
13 Apr
Summary
- Apple is reportedly testing at least four distinct frame styles for its smart glasses.
- The company is considering a unique camera setup for differentiation from rivals.
- Market research indicates rapid growth in the smart glasses category.
Apple is reportedly developing smart glasses, aiming to offer consumers a variety of styles. At least four different frame designs are undergoing testing, with options for multiple color choices. These styles are intended to provide an instantly recognizable aesthetic, rivaling offerings from competitors such as Meta.
The company is also reportedly considering a distinctive camera configuration for its smart glasses. This feature aims to set Apple's product apart in the emerging market. The smart glasses are anticipated to include cameras for capturing content, along with microphones and speakers for audio functions.
Market analysis indicates substantial growth in the smart glasses sector, with a 139% increase reported in the latter half of 2025 compared to the previous year. Meta's AI smart glasses portfolio has been credited with driving this expansion. Apple's planned smart glasses are expected to integrate multimodal AI, potentially responding to user requests through Siri.
Initial announcements for Apple's smart glasses are anticipated by the end of 2026 or early 2027, with product shipments expected to commence by the close of 2027. Apple has not yet officially commented on these developments.
